Vernissage: Whey and marketing

The Herisau Museum offers an overview of the history of tourism in Ausserrhoden. This begins shortly before 1750 with the legendary whey cures in Trogen and Gais, which brought well-heeled guests from Europe to Appenzell and became the international spa standard. This glittering boom was brought to an abrupt end by the First World War. From 1920 onwards, the resort had to reorient itself again and again: with vacation homes, outdoor pools, mountain railroads and ever more numerous offers for day visitors. The tourism posters stand out visually in the exhibition in Herisau. This is because tourist advertising such as posters, brochures and travel guides provide a particularly good indication of the changes in tourist facilities and the expectations of visitors. At various points in its general historical presentation, the Herisau exhibition refers to the other museums participating in the joint exhibition and the site-specific themes presented there in greater detail.


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