Get Rich or Die Tryin': The promise of rap

The Get Rich or Die Tryin' exhibition tells the story of a culture that emerged in the 1970s, primarily in the poor neighborhoods of American cities. Lacking examples of success, the youth of these neighborhoods sowed the first seeds of hip-hop culture, offering themselves a path to self-expression, identity, creation and, finally, wealth and acceptance.
The exhibition also looks back at the birth of this musical style in Switzerland, in particular with the Renan group Sens Unik, who made a major contribution between 1980 and 2000 to the emergence of rap in Switzerland and more widely in Europe. Get Rich or Die Tryin' is a reminder of the extent to which Renens has become one of the European epicentres of rap.


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