Switzerland, the land of banks

Switzerland is one of the world’s leading financial centres – but how did its close association with banking evolve? The exhibition shows how deeply banking is entrenched in Switzerland’s DNA and traces the development of the banking system by displaying an impressive range of items. Long before banks existed as we know them today, money, credit and trust were integral to people’s daily business. Jewish moneylenders, Lombardy merchants and, later, urban exchange offices laid the foundation for the modern financial centre. In the 19th century, savings banks and cantonal banks cultivated the image of a bank as a reliable institution available to everyone. Large banks emerged in Zurich, Basel and Geneva, which enabled the country’s industrial development – in the 20th century, the adoption of the famous banking secrecy laws saw Switzerland rise to world prominence as a financial hub. However, confidence in Swiss banking is not unshakeable. Crises have been a recurring feature in the sector, with banks going into administration, international criticism of banking secrecy and spectacular acquisitions. The exhibition goes beyond merely retracing historical developments; it also invites visitors to engage with the land of banks as it is today. Interactive media stations, surveys and fun options for children ensure the exhibition has something for visitors of all ages.